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Reunion between Solvay Academic Director – Prof JP Baeyens and longtime Hanoi Alumni

In March, 2023, 28 leaders of MBA classes spanning over 28 years had a get-together with Professor Jean-Pierre Baeyens in  Hanoi. Besides the opportunity to reconnect with Professor Baeyens, who has been a cornerstone of the Solvay Master programs, it was also full of delights and throwbacks to the old days.    We got to […]

Consumer Research Insights

TOP 3 CONSUMER RESEARCH INSIGHTS – MS. HO MINH HUYEN

𝗧𝗼𝗽-𝟯 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗠𝘀. 𝗛𝗼 𝗠𝗶𝗻𝗵 𝗛𝘂𝘆𝗲𝗻 Webinar full of insights with Ms. Ho Minh Huyen – former consumer research expert from Nielsen & Kantar and the founder of The Phoenix Research Consultancy! Not only Ms. Huyen described the different types of market research, but also provided clear instructions on when it’s needed […]

THE POWER OF BRANDING

Are you in the process of starting a new business? Are you looking to create a successful brand identity? We would like to share tips for success in this infographic. They cover the four branding cornerstones below: The big idea Values Vision Personality Check out the infographic for more detail.     Source: socialmediatoday.com

VISUAL THINKING – A PICTURE IS WORTH A THOUSAND WORDS

I recently joined a wonderful “Visual Thinking’’ workshop by Tang Quang, the author of ‘’Con da ve nha, I’m home’’ (a sketch book depicts quarantine life vividly in Covid-19). The workshop helped me to understand an alternative approach to thinking while our mind seems not to digest or express ideas and knowledge by words effectively. […]

Workshop: Performance Management

On Aug 8th, the MBQPM (Master in Business Quality and Performance Management) Class with prof. Jean-Philippe Pireaux had an interactive workshop with Solvay alumni like Mr. Luu Nhat Huy – IMT; Mr. Le Quang Huy – Talentnet; and Mr. Dong Van Tiep – ScanCom. They have shared their own stories of their companies/businesses on “How […]