#2 Key Learning from Gamification Workshop 6.8: Prof. Dominique Mangiatordi

In the event that you couldn’t make it to our recent workshop, where Prof.Mangiatordi, Mr. Long Nguyen, Mr. Dat Vuong and more than 30 esteemed participants gathered. Here, we’re bringing you a roundup of the standout moments and key takeaways from our first Keynote Speaker – Prof. Dominique Mangiatordi. 

Importance of Gamification

The speaker emphasizes that gamification is a powerful tool for engaging people in various contexts. While gaming is voluntary and enjoyable, gamification is used to enhance engagement in environments that might lack intrinsic motivation.

Relevance of Personality and Competition 

Games, including video games, can act as effective personality tests. Someone’s attitudes towards competition and collaboration can be revealed through their gameplay behavior, and this information can be valuable in various contexts, such as team dynamics.

Size of the Gaming Industry

The gaming industry is highlighted as one of the largest entertainment industries worldwide, surpassing both the movie and music industries combined in terms of turnover. This underscores the significant impact and reach of gamification techniques.

Practical Application

The speaker is involved in a startup studio focused on gamification called “Opp.” They specialize in applying gamification concepts to various projects for clients, both startups and big companies. This practical application demonstrates the growing interest in gamification across different sectors.

Business Benefits

Gamification can have tangible benefits for businesses. The speaker discusses an example of a referral recruitment app, where gamifying the process with transparent rewards and stages increases engagement and motivation among employees, leading to better results.

Engagement as the Key Focus

The main takeaway is that the core objective of gamification is engagement. The term “gamification” might be used to attract attention, but the underlying goal is to create engaging experiences for customers, clients, users, and employees. This goes beyond making things “childish” and includes incorporating small, meaningful elements into experiences.

Gamification Beyond Childishness

The misconception that gamification is childish is challenged. It’s highlighted that platforms like LinkedIn are gamified without relying on cartoon characters. Gamification can be subtle and sophisticated, enhancing user experiences without resorting to overly playful elements.

Diverse Applications

Gamification is not limited to gaming scenarios with a structured beginning and end. It can be applied in various aspects, such as employee management, client management, user interfaces, UX design, and animations, making it a versatile tool.

Incorporating Prof. Dominique Magiatordi’s insights, the key learnings encompass the growth of Solvay Business School, the global recognition of its certificate, the power and significance of gamification, practical applications, and the central role of engagement. Prof Dominique’s experience and expertise emphasize that gamification is not limited to gaming but extends to various industries and experiences.

=> Get to know more and deep dive into the field of Gamification and Digital Marketing with Solvay Advanced Master Programs NOW, at https://solvay-mba.edu.vn/ammcom/


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