“Customer experience is now the fifth marketing P that needs to be managed as purposely and carefully as the product, and the price, and the promotion, the traditional Ps of the marketing mix.”
Lisa Macpherson, Hallmark
Solvay Brussels School Vietnam would like to invite you to join the business talk with topic:
The power of the customer experience
Do you think you have already reached your maximum potential?
In the limit of lunch time talk, we will go through these key things:
- Challenges with customer experience marketing
- The power of emotions: 3 levels of action, Experiential drivers, Experience mix
Speakers:
- Prof. Xavier Clabots – 2nd degree connection- Senior Manager & Lecturer
Trainer at Solvay Fintech Marketing Hub; SOLVAY FinTech Marketing Hub is an Innovative University Project aimed at Generating and Diffusing Knowledge on Marketing of Financial Technologies among Students, Business Professionals and Academics.
Head of scanning solutions at Bpost, the Belgium’s leading postal operator and universal service provider.
- Mr. Ha Vinh Duy – Guest Speaker – Executive Director at WORLDLINE BRAND EXPERIENCE, a company of WorldLine Group
Time: 11am – 2pm, Wednesday, 6 June, 2018
Venue: Trung Nguyen Coffe, Cafe thu 7, 38 Vo Van Tan Street, District 3, HCMC
Fee: 200.000VND/pax (drink + soft lunch)
