Quiz: How good are you at strategic marketing?

Test your knowledge in strategic marketing and see if you are ready to join the experience of the MMCoM program at Solvay !

These questions are a quick overview from the course of Claude Boffa, professor of Strategic Marketing in Solvay Vietnam.

*This format is different from the official evaluation course.


The core of the marketing process is :
Physical evidence is particularly useful in:
In the SAVE marketing proposal strategy, “A” stands for :
A price strategy:
Levitt’s total product strategy consists of:

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