Lead your transformation

 

Marketing is one of the fastest evolving disciplines, most impacted by the digital and technological revolution. The objective of the program is to equip students with the most advanced knowledge to be successful in their marketing and communication careers . Marketing, customer relationships, advertising and business communication are the keystones of a long term sustainable business and the needed ingredient of short term company performance. Marketing today needs to be digital, social, creative, sustainable and experiential.

Welcome to Marcom Zone ! Explore, discover and practice with our top-class specialists teaching you the marketing of the future !

Duration:

11/2018 - 03/2020

Language

English

Admission

November 2018

Tuition Fee

10,500 USD

Questions? You want to have more information, we regularly organize personal counseling or we can call you directly.

Who is the programme aimed at?

 

We’re not looking for students. We’re looking for game changers!

This Marketing and Communication Management program is made for young high potential professionals willing to:

1. Be exposed to world class knowledge with 100% Western faculty and experts.

2. To boost their career in marketing and communication regardless of their current occupation.

3. Transform themselves gaining self-confidence, professionalism and leadership that will impress colleagues, customers and business partners

 

They should have:

1. an open mind, loving new approaches to life and culture

2. a solid motivation, not afraid of working day and night, as a true professional

3. a flexible intelligence, being able to think strategically while having a strong sense of “down to earth” implementation

4. and ready to experience disturbing situations, unusual approaches and different styles

We keep our class sizes purposely small to create the best conditions for group interaction and cohesion and offer the best personalised support to each student

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27

Average Age

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4

Average Experience

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20-30

Class Size

Program Content

 

This Master in Marketing and Communication Management consists of 16 courses (60 ECTS) split over four modules and completed within 18-20 months. Our Master program is completely executive-friendly. Classes take place in the evening and weekend (1 subject every 3-4 weeks).

MARKETING ESSENTIALS

96 hours

Module Objective:

This module makes sure that all students are at the right level with the key dimensions of marketing. It is the foundation of the curriculum, the base on which great plans can rest

 

The subjects:

1. Strategic Marketing Management

This course will bring you up to date with what you need to develop strong, efficient and coherent marketing strategies. Starting from customer behavior understanding, the ground zero for all marketing plans and campaigns, and going through the crucial fields of segmentation, targeting and positioning.

 

2.Marketing Planning

What are brilliant marketing strategies if they are not translated into strong
marketing plans? This course will offer the main planning and control tools widely used in marketing management. It will bring students very practical models to prepare new product launches, to manage current multi-product portfolio planning, and to go from strategy to implementation.

 

3.Building and Managing Brands

Successful brands like Apple or Coca-Cola are reaching values worth billions of dollars. How did they reach that level? What are the keys to building a strong brand ? Most importantly how to make sure your brand stays engaged with the
consumers and remains top of their list? Branding is of course a topic of first importance to marketers but brands are not managed as before as competition for customer attention is tremendous !

 

4. Customer Insight & Strategic Intelligence

This course will explain to students how to understand the market they operate in. Scan and control competition, understand and have great insights into consumer’s needs, aspirations and minds. Key market research techniques will be explained and most importantly how to translate research data into conclusions, recommendation and actionable marketing plans.

ADVANCED COMMUNICATION

120 hours

Module Objective :

Marcom is the core value of this program. Our purpose is to equip our students with the most advanced knowledge and techniques of marketing communication. Digital, social and creativity as our key words here !

 

The subjects:

1. Integrated Communication Strategies

All you need to know about effectively communicating with your target group. This encompasses understanding who your target groups are, what media channel you should use , and how to always bring over a coherent message . All media channels will be reviewed , including a 360° coverage of the target audience with media, promotion, PR, sponsorship and other marcom tools. This course will also cover relationships with communication and media agencies.

 

2. Media Management

This course will help you review the existing media channels, assess each of them with regard to your specific target group (persona), your product/service category and, most importantly, the specificity of our company. This in order to build a strong media plan to convey your message to your target group. Selection and management of social media are also considered here.

 

3. Digital Communication

Everyone speaks about digital, all of us think we know digital, but finding our way into the digital jungle is another story. This course will help you go through the fundamentals in understanding the tricky ways of digital marketing and communication, starting from basic web advertising to more sophisticated mobile communication, not forgetting the important SEO optimization and marketing.

 

4. Social and Content marketing

Content edition, gamification and social media campaigns will be at the heart of this course. Knowing how to advertise through the web and the mobile world is one thing, understanding how to use social media efficiently is another. The objectives are for students to understand how to listen to social media (they are a powerful information source), how to manage them in the best interest of both the company and its customers and how to create powerful distinctive content.

 

5. Agency Creative Direction

Under guidance of a famous advertising Creative Director, you will learn how to run outperforming communication campaigns: exciting, distinctive, memorable and….performing ! From strategic planning to implementation issues, you’ll be initiated to what makes a great campaign, understanding key success drivers and relating the creative process to market performance.

LEADERSHIP INSPIRATION

102 hours

Module Objective:

Opening your minds, developing your soft skills and stimulating your creativity are the key objectives of this module. These courses and workshops will be scattered all over the program.

 

The subjects:

1. Creativity & concept generation workshop

This workshop will teach you how to be more creative in marketing but also in your own life. It will equip you with tools and skills directly which can be applied right away. You will learn how to view problems from different perspectives and change them into opportunities. “Creative encounters” with allow you to meet directly with great inventors on their own place of work !

 

2. Managing The Future

The world has never been so unpredictable and unstable. Trends are changing fast, and consumers are changing even faster. One of the greatest challenges of any organization is to deal with the future. The course will give you tools to set expectations about the future and manage the expected but it will also bring you the necessary concepts to manage the unexpected.

 

3. Leadership & Team Empowerment

All marketers want to make it to the next level. When this time comes, you will be confronted with a huge challenge: how to motivate your team ? How to get the best out of them? How to generate passion but also how to support and evaluate them. This course will work as a workshop and will give you the tools to be a good and effective leader.

 

4. Presentation & Personal Communication Skills

The life of a marketing manager is filled with presentations: to the board of the company, to your boss, to your team, to the sales team, to customers … We know that with the same content a good presentation will make the job while a bad one will send you back behind your desk to re-do the work. This course will teach you how to make great presentation : effective, powerful and relevant !

 

5. Workshop: Personal branding & career management

The most important product to sell is YOU ! Brand yourself and manage your career as a professional. Competition is tough when you sell your talents. You need to stand our from the crowd. In this workshop you will prepare your own personal branding strategy, build your reputation and prepare your career plan.

 

6. Elective course (new from 2017 in HCMC)

Taking one course from another Solvay master program you will widen your knowledge and interact with other students specialized in their field.

MARKETING IN ACTION

Module Objective:

Using the skills and techniques in the field, practicing and implementing under pressure, these are the objectives of these activities that take place at the end of the program.

 

The subjects:

1. Final Master Project

This is not an academic thesis but rather a business project. Students will act as marketing consultants for a real company, working in teams of two during several weeks. They will be tutored by marketing professionals and are expected to deliver a professional work of outstanding quality.

 

2. Final Master presentation (the Grand Oral)

Students will have to demonstrate their problem solving skills in 24 hours by using course concepts on a real case project, thus showing their personal evolution.This action-oriented work will be finalized in the form of a written report and oral presentation in front of a jury.

Requirement

 

– Recognized university bachelor degree

– Minimum 2 years of professional experience

– Proficiency in English (TOEFL 530, IELTS 5.5, TOEIC 600 or equivalent evidence)

How to apply ?

1. Document required

– 01 application form

– 01 So yeu li lich, certified and sealed by your local residential authorities or the employer (apply for Vietnamese only)

– 02 notarized copies of University degree

– 01 degree verification certificate (apply for international bachelor degree)

– 01 English certificate (don’t apply for candidates obtained Bachelor degree in English or international bachelor degree taught in English)

– 01 medical certificate issued not more than 6 months up to the date application form

– 01 copy of Identity card/Passport

– 4 photos (3*4cm)

– Notarized copies of other degree/certificate (if any)

– 01 copy of working year certificate (optional)

2. Application process

First step: Click here to download application form. 

Second step: Submit Application form and other document required at our office before entrance test.

Address:  room 211, Open University, 97 Vo Van Tan, district 3, HCMC 

Admission

1. Test fee

Application fees: 1.000.000 VND (non-refundable)

2. Test Content

– Written test: except for those who submit the GMAT certificate from 450 points

– Interview: A personal interview with the admission jury (Academic Director & professors from Solvay and HCMC OU)

Class schedule & Finance

 

– Program commencement: November 2018

– Tuition fees: 10.500 USD (split into 3 installments)

 

Financial supports from ACB with “Edu loan” for full tuition fee and pay back monthly. Please contact hotline or send email for details.

Scholarship

 

Solvay Brussels School is offering every year “Promising leader scholarship” to outstanding students meeting a big challenge to pay the tuition fee. This selective scholarship is granted based on assessment and an evaluation of the candidate by a scholarship jury. For the MBA, we give

4 merit scholarships of 25% of the tuition fee

How to apply and Process

1. Complete and submit the application form with all necessary documents;

2. If the candidate requests for the scholarship, she/he will have to answer the extra question during the admission written test (specific case to get more score and more chance to get a scholarship)

3. Only candidate accepted to the program after all the admission test & interview are eligible to run for the scholarship

4. Announcement of the 5 top with the highest score who is eligible for the scholarship (The overall score for admission assessment is the sum of application, written test and admission interview)

5. The eligible candidate for the scholarship will have the scholarship interview with the jury to be challenged a last time

6. Announcement of the scholarship result

Point of assessment for the selection

Thanks to the candidate application file, the interviews and the admission test, the jury will evaluation the candidate to select an outstanding & merit profile:

– The candidate presentation skill and interaction
– His/her English competence
– The motivation
– Traits and manner for leadership (confidence, innovative mind-set, positive thinking, motivating through presentation, gestures…)
– The quality of the success case, the involvement of the candidate, the hardness, the decision making etc.
– Extent of understanding about the economic situations, and management.

Policies:

– The scholarship is calculated in accordance to the tuition applicable to the deadlines
– Scholarship is not convertible to cash and not transferable;
– Scholarship will not be granted to candidates who are sponsored by the company regardless the amount;
– The Jury board reserves the right to decide the total number of scholarship or types of scholarship granted based on the selection results and based on the total number of applications

Tips:

Option to give some value to your application:

1. Letter of recommendation signed by the company, in which they comment about your seniority and performance

2. Letter of recommendation from a Solvay alumni that recommend you to the program

Why Solvay?

International

The only truly international Marketing program in Vietnam
At Solvay Brussels School, we are truly global with professors coming from all over Europe and the world: from Belgium, France, Germany, Italy, Netherlands, Switzerland, Australia, Singapore, the USA... You will learn from different cultures, confront different environments, and hear different views. Your certificate, signed by the Rector of Université Libre de Bruxelles, one of the most reputed in Europe, will open doors for international careers.
High-achievers from around the world choose Solvay because of our diverse,
international community. You’ll thrive with the support, network and opportunity that our students, faculty and alumni offer.

Immediate return for you

The best return on your personal investment.
With one of the most competitive tuition fee in Vietnam, you will, as do all of our graduates, enjoy significant salary increases at the end. You will be worth more for your company because you will add more value. Most alumni experience that the recovery of the tuition fee takes place in 2 to 3 years... After that, it's all gain, for you, your families, your loved ones!
And think about this: if you'd like to follow the same program abroad, in Asia, Europe or America, it would cost you at least 3 times as much, only for the fee! You will emerge from your Solvay experience transformed with the acumen and attitude to lead anywhere, anytime.
There’s a reason why some of the world’s best companies recruit and hire Solvay graduates. As business becomes increasingly global and competitive, companies need innovative & creative thinkers and accomplished doers who they can trust to lead. After your Solvay Master, you’ll have the profile employers are looking for.

Up-to- date knowledge

The most updated programs in marketing and communication.
The curriculum of version 4.0, updates the contemporary and trendy knowledge to train the marketers for tomorrow New module of “advanced communication” is added with all the courses about digital communication. Graduates from the program become the real expert in the field

Creative perspective

The most practical & creative, field oriented Master program in Vietnam.
Workshop about TED-style presentations and Creative Encounters will enhance confidence and creativity. Theory is good but it's nothing without practice! At Solvay Brussels School, teaching business practice is central.. Action learning, learning by doing, experience sharing are our keywords to develop your creativity. The vast majority of our teachers are business people and experts in their field. So, be prepared to apply new knowledge on the spot !

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