120 hours
Module Objective :
Marcom is the core value of this program. Our purpose is to equip our students with the most advanced marketing communication knowledge and techniques. Digital, social, and creativity as our keywords here!
The subjects:
1. Integrated Communication Strategies
All you need to know about effectively communicating with your target group. This encompasses understanding your target groups, what media channel you should use, and how to consistently convey a coherent message. All media channels will be reviewed, including a 360° coverage of the target audience with media, promotion, PR, sponsorship, and other Marcom tools. This course will also cover relationships with communication and media agencies.
2. Media Management
This course will help you review the existing media channels and assess each of them with regard to your specific target group (personal), your product/service category, and, most importantly, the specificity of our company. This is to build a robust media plan to convey your message to your target group. Selection and management of social media are also considered here.
3. Digital Communication
Everyone speaks about digital. All of us think we know digital, but finding our way into the digital jungle is another story. This course will help you go through the fundamentals of understanding the tricky ways of digital marketing and communication, starting from essential web advertising to more sophisticated mobile communication, not forgetting the importance of SEO optimization and marketing.
4. Social and Content marketing
Content edition, gamification, and social media campaigns will be at the heart of this course. Knowing how to advertise through the web and the mobile world is one thing, and understanding how to use social media efficiently is another. The objectives are for students to understand how to listen to social media (they are a powerful information source), how to manage them in the best interest of the company and its customers, and how to create powerful, distinctive content.
5. Agency Creative Direction
Under the guidance of a famous advertising Creative Director, you will learn how to run outperforming communication campaigns: exciting, distinctive, memorable, and performing! From strategic planning to implementation issues, you will be initiated to what makes an outstanding campaign, understanding key success drivers and relating the creative process to market performance.