96 hours

Module Objective:

This module makes sure that all students are at the right level with the key dimensions of marketing. It is the foundation of the curriculum, the base on which great plans can rest.

The subjects:

1. Strategic Marketing Management

This course will bring you up to date with what you need to develop strong, efficient and coherent marketing strategies. Starting from customer behavior understanding, the ground zero for all marketing plans and campaigns, and going through the crucial fields of segmentation, targeting and positioning.

2.Marketing Planning

What are brilliant marketing strategies if they are not translated into strong marketing plans? This course will offer the main planning and control tools widely used in marketing management. It will bring students very practical models to prepare new product launches, to manage current multi-product portfolio planning, and to go from strategy to implementation.

3.Building and Managing Brands

Successful brands like Apple or Coca-Cola are reaching values worth billions of dollars. How did they reach that level? What are the keys to building a strong brand ? Most importantly how to make sure your brand stays engaged with the consumers and remains top of their list? Branding is of course a topic of first importance to marketers but brands are not managed as before as competition for customer attention is tremendous !

4. Customer Insight & Strategic Intelligence

This course will explain to students how to understand the market they operate in. Scan and control competition, understand and have great insights into consumer’s needs, aspirations and minds. Key market research techniques will be explained and most importantly how to translate research data into conclusions, recommendation and actionable marketing plans.

120 hours

Module Objective :

Marcom is the core value of this program. Our purpose is to equip our students with the most advanced knowledge and techniques of marketing communication. Digital, social and creativity as our key words here !

The subjects:

1. Integrated Communication Strategies

All you need to know about effectively communicating with your target group. This encompasses understanding who your target groups are, what media channel you should use, and how to always bring over a coherent message. All media channels will be reviewed, including a 360° coverage of the target audience with media, promotion, PR, sponsorship and other marcom tools. This course will also cover relationships with communication and media agencies.

2. Media Management

This course will help you review the existing media channels, assess each of them with regard to your specific target group (personal), your product/service category and, most importantly, the specificity of our company. This in order to build a strong media plan to convey your message to your target group. Selection and management of social media are also considered here.

3. Digital Communication

Everyone speaks about digital, all of us think we know digital, but finding our way into the digital jungle is another story. This course will help you go through the fundamentals in understanding the tricky ways of digital marketing and communication, starting from basic web advertising to more sophisticated mobile communication, not forgetting the important SEO optimization and marketing.

4. Social and Content marketing

Content edition, gamification and social media campaigns will be at the heart of this course. Knowing how to advertise through the web and the mobile world is one thing, understanding how to use social media efficiently is another. The objectives are for students to understand how to listen to social media (they are a powerful information source), how to manage them in the best interest of both the company and its customers and how to create powerful distinctive content.

5. Agency Creative Direction

Under guidance of a famous advertising Creative Director, you will learn how to run outperforming communication campaigns: exciting, distinctive, memorable and….performing ! From strategic planning to implementation issues, you’ll be initiated to what makes a great campaign, understanding key success drivers and relating the creative process to market performance.

102 hours

Module Objective:

Opening your minds, developing your soft skills and stimulating your creativity are the key objectives of this module. These courses and workshops will be scattered all over the program.

The subjects:

1. Creativity & concept generation workshop

This workshop will teach you how to be more creative in marketing but also in your own life. It will equip you with tools and skills directly which can be applied right away. You will learn how to view problems from different perspectives and change them into opportunities. “Creative encounters” with allow you to meet directly with great inventors on their own place of work!

2. Managing The Future

The world has never been so unpredictable and unstable. Trends are changing fast, and consumers are changing even faster. One of the greatest challenges of any organization is to deal with the future. The course will give you tools to set expectations about the future and manage the expected but it will also bring you the necessary concepts to manage the unexpected.

3. Leadership & Team Empowerment

All marketers want to make it to the next level. When this time comes, you will be confronted with a huge challenge: how to motivate your team ? How to get the best out of them? How to generate passion but also how to support and evaluate them. This course will work as a workshop and will give you the tools to be a good and effective leader.

4. Presentation & Personal Communication Skills

The life of a marketing manager is filled with presentations: to the board of the company, to your boss, to your team, to the sales team, to customers… We know that with the same content a good presentation will make the job while a bad one will send you back behind your desk to re-do the work. This course will teach you how to make great presentation: effective, powerful and relevant !

5. Workshop: Personal branding & career management

The most important product to sell is YOU! Brand yourself and manage your career as a professional. Competition is tough when you sell your talents. You need to stand our from the crowd. In this workshop you will prepare your own personal branding strategy, build your reputation and prepare your career plan.

6. Elective course (new from 2017 in HCMC)

Taking one course from another Solvay master program you will widen your knowledge and interact with other students specialized in their field.

Module Objective:

Using the skills and techniques in the field, practicing and implementing under pressure, these are the objectives of these activities that take place at the end of the program.

The subjects:

1. Final Master Project

This is not an academic thesis but rather a business project. Students will act as marketing consultants for a real company, working in teams of two during several weeks. They will be tutored by marketing professionals and are expected to deliver a professional work of outstanding quality.

2. Final Master presentation (the Grand Oral)

Students will have to demonstrate their problem solving skills in 24 hours by using course concepts on a real case project, thus showing their personal evolution. This action-oriented work will be finalized in the form of a written report and oral presentation in front of a jury.

– 01 application form.

– 01 So yeu li lich, certified and sealed by your local residential authorities or the employer (apply for Vietnamese only).

– 02 notarized copies of University degree.

– 01 degree verification certificate (apply for international bachelor degree).

– 01 English certificate (don’t apply for candidates obtained Bachelor degree in English or international bachelor degree taught in English).

– 01 medical certificate issued not more than 6 months up to the date application form.

– 01 copy of Identity card/Passport.

– 4 photos (3*4cm).

– Notarized copies of other degree/certificate (if any).

– 01 copy of working year certificate (optional).

First step: Click here to download application form. 

Second step: Submit Application form and other document required at our office before entrance test.

Address:  room 211, Open University, 97 Vo Van Tan, district 3, HCMC.

Application fees: 1.000.000 VND (non-refundable).

– Written test: except for those who submit the GMAT certificate from 450 points.

– Interview: A personal interview with the admission jury (Academic Director & professors from Solvay and HCMC OU).

1. Complete and submit the application form with all necessary documents.

2. If the candidate requests for the scholarship, she/he will have to answer the extra question during the admission written test (specific case to get more score and more chance to get a scholarship).

3. Only candidate accepted to the program after all the admission test & interview are eligible to run for the scholarship.

4. Announcement of the 5 top with the highest score who is eligible for the scholarship (The overall score for admission assessment is the sum of application, written test and admission interview).

5. The eligible candidate for the scholarship will have the scholarship interview with the jury to be challenged a last time.

6. Announcement of the scholarship result.

Thanks to the candidate application file, the interviews and the admission test, the jury will evaluation the candidate to select an outstanding & merit profile:

– Financial needed.
– The motivation.
– Traits and manner for leadership (confidence, innovative mind-set, positive thinking, motivating through presentation, gestures…).
– The quality of the success case, the involvement of the candidate, the hardness, the decision making etc.
– Extent of understanding about the economic situations, and management.

– The scholarship is calculated in accordance to the tuition applicable to the deadlines.
– Scholarship is not convertible to cash and not transferable.
– Scholarship will not be granted to candidates who are sponsored by the company regardless the amount.
– The Jury board reserves the right to decide the total number of scholarship or types of scholarship granted based on the selection results and based on the total number of applications.

Option to give some value to your application:

1. Letter of recommendation signed by the company, in which they comment about your seniority and performance.

2. Letter of recommendation from a Solvay alumni that recommend you to the program.