The Master in Public Management program curriculum consists in 13 courses of 30 hours (4ECTS) and 2 seminars given by Belgian professors in collaboration with local senior professors and young assistants in order to create deep knowledge of the Vietnamese context:
Part 1: Introduction & Global Issues
- Introduction to public and not-for-profit management
- Poverty reduction and equity
- Global economics and geopolitical issues
- Public Governance and ethics
Part 2: Contextual Issues
- Regulation
- Urban development
- Impact evaluation
- Social innovation
Part 3: Instruments & Managerial Issues
- Budget, audit and control
- Public marketing
- Human resources management
- Public private partnership
- Cost-benefit and other techniques for evaluation of public projects
Part 4: Organizational & Personal Development
- People leadership and personal development
- The final own organization case
Content
Four modules (respectively 96, 96, 114, 60 hours) are offered and declined in courses (each includes 18 hours of contact course with a senior professor and for some 12 more hours of exercises and cases preparation). The program is dispatched over a 2 years period.
- Introduction & Global Module (96 hours)
Vietnam is nowadays facing the necessity to adopt a changing pattern for better regulation complying with modern governance while coping with serious issues regarding sustainable development (economical, social and environmental).
Introduction to public and non for profit management
The course is aiming at providing a pertinent conceptual framework allowing students to understand performance key components of public and non-profit organizations.
Global economic & geopolitical issues
The course will focus on the major geopolitical forces shaping the world in this century and its consequences on the world economic situation. Relationships between Asia and the Western world will be examined and students will be confronted with scenario planning techniques.
Poverty reduction & equity
Vietnam growth is characterized by a dual pattern of development: a more affluent middle class namely located in urban areas, « urban poor’s » and remaining rural population lacking access to modernization. This course aims at reflecting on and at formulating adequate public policies reducing inequalities.
Public governance & ethics
Globalization forces emerging countries to adapt their public governance systems since it is now proved that country development is enhanced by strong governance principles such as accountability, transparency, and ethics. The course will focus on this ongoing process aiming at adaptation of legal rules accordingly.
- Contextual issues Module (96 hours)
This module is dedicated to specific contextual issues related to emerging countries.
Regulation
In a market-orientated economy, market is not completely successful without regulation. Different types of market failures have to be corrected by a proper and adequate regulation. The course will focus on the efficiency driven solutions but also on equity issues to avoid unfair situations for low-revenues categories and backward territories.
Urban development
The course will address more specifically economic growth, social development and environmental protection at the city level. This will cover spatial planning, local economic development planning, social services offering and « green » issues.
Impact Evaluation
Public organizations, NGO’s but also international multilateral organizations are judged on the tangible benefits they bring to the intended beneficiaries. The course introduces students to the design of such interventions in order to adequately measure their intended impact.
Social Innovation
This course will address social innovation tackling urgent social need and improving people's lives. The main objectives are to introduce core social innovation concepts, to present key challenges with a focus on Vietnam and to discuss the relevance of SI concerns in the management of (for-profit and non-profit) companies.
III. Instruments & managerial issues (114 hours)
The objective of this module is to confront students with management tools and techniques adapted for the public and non-profit sector.
Budget audit & control
The main objective of this course is to analyze the characteristics of management control in public institutions and NGO’s. A particular emphasis is put on performance management and measurement as a framework for decision-making processes.
Public Marketing
The course aims at making students aware of the contemporary approach of marketing in non-profit and public organizations. Students will work on cases in order to get key concepts and basic tools in social marketing and social advocacy.
Human resources management
The HRM course aims at setting out the range of activities of the HR function, demonstrating how effective HRM can make a difference by adding value to an organisation and explaining the feasibility and nature of the link between the organization strategy and HR strategy.
Public private partnerships
Given constraints due to public debt and leverage effects when relying on the private sector (financial, managerial,...), P-P partnerships are implemented in hard industries (transport, infrastructure, telecom ,...) as well as soft sectors (education, health, media...). The course will examine different cases.
Cost – Benefit and other techniques for evaluation of public projects
For a project or policy to be qualified on cost-benefit grounds, its social benefits must exceed its social costs on the perimeter of the whole society. The course aims at presenting CBA concepts, methodologies and possible pitfalls and at introducing other technics such as multi criteria analysis.
- Organization and personal development Module (60 hours)
People's ability to handle the soft skills side of “business” is now recognised as key to making activities more efficient and effective and better places to work. Similarly the capacity to solve real organization’s life problems is considered as a key competence.
People leadership & team empowerment
This seminar focuses on group behaviours and personal (self) understanding. From there, students will be confronted with leadership, power and influence issues looking more deeply at interpersonal relationships, group dynamics, conflict resolutions, charisma, etc.
The final own organization case
This final test intends to convince a jury that the title of Master of Public Management can be rightly awarded. The objective is to see if students are able to solve an organization problem under stress and time constraint using concepts and tools taught in the program.
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