• The program is designed for those who are seeking the exposure to world knowledge about marketing and communication.
• Candidates must have a clear interest for boosting their career in marketing and communication regardless of their current occupations.
• The program is also suitable to entrepreneurs, and professionals in other fields who want to build foundation in marketing and communication.
• Ambition, ability to communicate with others, creativity and leadership potential are the qualities we are looking for. All must demonstrate maturity and professional experience.

Marketing is one of the fastest evolving disciplines, most impacted by the digital and technological revolution. The objective of the program is to provide students who want to be successful in marketing careers the renowned and practical knowledge to apply in marketing strategies and plans.

Each course will be supplemented with the intervention of a local guest speaker who will shed additional insights into the specifics of marketing in Vietnam.

Three modules will build on each other to provide students with needed knowledge and skills

1. Marketing Fundamentals (120 hours):

This module makes sure that all students are at level with the key aspects of marketing. It is the foundation of the curriculum, like when you want to build a strong house

Strategic Marketing Management:

This introductory course is designed to present the basic concepts of marketing management and to offer a conceptual framework needed to integrate the MMCoM program. Based on current challenges faced by marketing managers in Vietnam and overseas, it goes deep into the heart of a marketing process as it should be in our times. Contemporary customer behaviors, segmentation criteria, targeting strategies, positioning ideas and strategic differentiation will be closely examined.

Marketing Planning:

What are brilliant marketing strategies if they are not translated into strong marketing plans? This course will offer the main planning and control tools widely used in marketing management. It will bring students very practical models to prepare new product launches, to manage current multi-product portfolio planning, etc. The course will also distinguish between pure marketing planning and overall business planning  

Customer Insight and Strategic Intelligence           

One cannot live in isolation if one wants to survive this is certainly true for a marketers! This course will explain to students how to understand the market they operate in. Scan and control the competition, understand and have great insights into the consumer's needs, aspirations and minds.

Key market research techniques will be explained and most importantly how to translate research data into conclusions, recommendation and actionable marketing plans.

Data is available in huge and often unreliable quantities today. This course will help you to find your way through this jungle.

Building and Managing Brands

Successful brands like Apple or Coca-Cola are reaching values worth billions of dollars. How did they reach that level? What are the keys to building strong brands and exploiting fully its potential? Most importantly how to make sure your brand stays engaged with the consumers and remains top of their list?

Branding is of course a topic of first importance to marketers of B2C businesses but also today in B2B. Branding has changed. It has become a strategic element of the marketing value proposition. Moreover, brands are not managed as before. Competition for customer and user attention is tremendous and brand management now integrates new visibility tools leading to the new concept of reputation management.                                    

Retail and Distribution

Vietnam currently has a share of modern trade at about 20 to 30% of total FMCG sales. This is very low compared to more than 90% in Western countries. Hence the importance to understand this new channel which will be the growth driver in the future. With this course, commercial and logistical aspects of distribution will be covered, linking supply chain management to marketing management.  You will understand the different modes of distribution, retail trade and sales; know the challenges and constraints and the processes of modern trade; know how to organize and motivate the sales forces; On site visits of retail distribution chains will help you to understand how the shopper behaves in a store and understand and be able to apply best practices of sales and merchandising in stores.

2.      Advanced Communication (96 hours)

Integrated Communication Strategies

All you need to know about effectively communicating with your target group. This encompasses understanding who your target groups are, what media channel you should use to best reach them, and how to always bring a coherent message over to your potential consumer.

All media channels will be reviewed but in a broader sense as well, including a 360° coverage of the target group with media, promotion, public relation, sponsorship and without forgetting in store presence. This course will also review how to find, work with and best assess a communication and media agency                        

Media Management  

Nowadays with the rapid expansion of communication channels, the temptation is to want to use all channels to reach out to the consumer. Obviously this is not a correct approach and can prove expensive and inefficient.

This course will help you review the existing media channels, assess each of them with regard to your specific target group, product/service and most importantly the specificity of our company. This in order to build a strong media plan to convey your message to your target group.

Obviously, once carried out you also need to evaluate correctly your media plan.                                                 

Digital Communication                                 

Everyone speak about digital, everyone think they now digital, but finding one's way into the digital jungle is another story.

This course will help you go through the fundamental in understanding the tricky ways of digital marketing and communication, starting from basic web advertising to more sophisticated mobile communication, not forgetting the important SEO optimization and marketing.

Social and Content Marketing                                                                     

Knowing how to advertise through the web and the mobile world is one thing, understanding how to use Social media is another.

The objective is for students to understand on the one hand how to listen to the social media (they can be a powerful information source), how to manage them in the best interest of both the company and the consumer. Once this has been achieved students will understand clearly the difference between paid, earned and owned media.

3.      Leadership Inspiration (72 hours)

Creativity and Concept Generation

This course is tailored towards how to be more creative in marketing and concept generation as well as some of the exercises aimed towards marketing professionals. Thiscourse will enable students to be more creative in all of their work and life and then specifically in their marketing career with tools and skills which they can apply right away. You will learn: How to be more creative in just seconds, How to increase your creativity to solve your biggest challenges, How to make better decisions, How to view challenges from different perspectives, How to be a creativity role model, How to listen to your intuition, How to develop your creative side, How to create more possibilities every time when solving problems, How to use play and games as creative tools.

Leadership and Team Empowerment

All marketers want to make it to the next level. When this time comes you will be confronted with a huge challenge: how to motivate your team? How to get the best out of them? How to generate passion for their job amongst them? But also how to evaluate them and help them get to the next level.

This course, in the form of a workshop will give you the tools to add leadership skills to your pallet of qualities.

Personal Branding and Presentation Skills

The life of a marketing manager is filled with presentations: to the board of the company, to your boss, to your team, to the sales team, to the customers ... And one knows that with the same content a good presentation will make the job whilst a bad one will send you back behind your desk to re-do the work.

This course will teach you how to make great presentation but also ... how to brand yourself.

Next to presentations are the negotiation skills: how to get the best deal from your agency or clients, how to sell your marketing plan to your CEO? Negotiation is an art that can be learned.

Career Management will be addressed with the presence of high level head hunter companies.

Managing the Future

The world has never been so unpredictable and unstable. Trends are changing fast, and consumers are changing even faster.

One of the greatest challenges any organization faces is dealing with the future - with the unexpected. Indeed companies expect people to make decisions that require long- term predictions.

The class will give you tools to set expectations about the future and manage the expected but it will also bring you the necessary concepts to manage the unexpected.

4.       Marketing in Action: Final Master project

Students will have to demonstrate their problem solving skills by using course concepts on a real case project, thus showing their personal evolution. This action-oriented work will be finalized in the form of a written report and oral presentation in front of a jury.

Class time: 288 hours of evening or weekend classes (6:00 till 9:00 p.m. or weekend daytime), spread over a 20 month period.

ADMISSION HCMC

-        Recognized university bachelor degree;

-        At least 2 years of professional experience;

-        Proficiency in English (TOEFL 530, IELTS 5.5, TOEIC 600 or equivalent evidence).

-        Pass the admission process

The application comprises of

1.       Application form (available form)
2.       Notarized copies of degrees
3.       Notarised copies of the university study results
4.       Notarised copies of English certificates
5.       04 photos of 3x4 size

Please click at application form to download.

Admission procedure

1.      Get applications

•         Download the application and guide from tab Brochure and Application.
•         Or visit the office and get the hard copies

-        Graduate School, Room 211, HCMC OU 97 Vo Van Tan, Dist. 3. HCMC.

-        SBS-EM (VN), Itaxa Bldg., 9Fl., 126 Nguyen Thi Minh Khai, Dist. 3, HCMC.

2.      Submit application

•  Send documents via email to info@solvay-ulb.org;
•  Or submit hard copy to the Graduate School, Room 210.
•  Deadline:

-      Final Deadline: November 27th, 2017

(Candidates could request for late submittion with conditions);

3.      Application screening

•  The co-directors of the program reserve the rights to discard some candidates if their application doesn’t meet program standards

4.      On-campus assessment

•  Shortlisted candidates after application will take a written test
•  Interviews will take place in front of a mixed jury of professors from HCMC Open University  and Solvay Brussels School
•  Time: about 1 – 2 weeks after deadlines. Notification will be given upon application submission

5.      Admission results

•  One week after the admission test.

6.      Program commencement

§  In November, 2017

TUITION FEE HCMC

• Financial supports from ACB with "Edu loan" for full tuition fee and pay back monthly. Please contact hotline or send email for details
• 10,500 USD, for the whole program, paid into three installments.
• Application fee: 1,000,000VND.