Business Talk: Why Meaningfulness and Hyper-Personalization are The Future of Marketing?


TOPIC: Why Meaningfulness and Hyper-Personalization are The Future of Marketing?

SPEAKER: Prof. Hugues Rey



“Seventy-seven percent of brands could disappear and no one would care” – Havas’ Meaningful Brands 2019

We must admit that the interruptible model of marketing is becoming less and less efficient. People are cutting back on traditional advertising, they are fed up and exhausted. As brands and marketers we need to create something more meaningful that will achieve all purposes; meet a consumer need, be responsible to all stakeholders not just shareholders and seek to leave a legacy for generations to come

Additionally, in this era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed? By providing highly targeted, customized and hyper-personalized experiences.

Let’s see through concrete examples how looking for purposes and Hyper-Personalization is  key to meaningful marketing !”


I spent 25 years of my professional life in communication agencies development through digital & data infusion. I began my career in 1992 as Research Manager for Media+Square (now WPP Mindshare) and then as Research Director for Initiative Media in 1998. In 2000, I created Fastbridge – the digital agency of Initiative Media. From 2006, I was the Digital Director Europe Middle East Africa for Initiative. I began at Havas Media Group Belux in 2010 where I’m now CEO. I’m also active in many professional media associations (UMA, CIM (Former president of TV & Internet commission) and GRP). Finally, I’m responsible for several readings at Solvay Brussels School of Economics (ULB) and other associations.

Venue: Trung Nguyen Legend, 264 Nam Ky Khoi Nghia, district 3

Date: 9:00, 18th July, 2019
Fee: 200.000 VND/pax

For any inquiries:
Phone: 0978.803.733



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