BUSINESS TALK JULY
TOPIC: Why Meaningfulness and Hyper-Personalization are The Future of Marketing?
SPEAKER: Prof. Hugues Rey
“Seventy-seven percent of brands could disappear and no one would care” – Havas’ Meaningful Brands 2019
We must admit that the interruptible model of marketing is becoming less and less efficient. People are cutting back on traditional advertising, they are fed up and exhausted. As brands and marketers we need to create something more meaningful that will achieve all purposes; meet a consumer need, be responsible to all stakeholders not just shareholders and seek to leave a legacy for generations to come
Additionally, in this era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed? By providing highly targeted, customized and hyper-personalized experiences.
Let’s see through concrete examples how looking for purposes and Hyper-Personalization is key to meaningful marketing !”
VENUE & FEE
Venue: Trung Nguyen Legend, 264 Nam Ky Khoi Nghia, district 3
Date: 9:00, 18th July, 2019
Fee: 200.000 VND/pax
For any inquiries:
Thank you for registering to our event! We have received your registration.
If you have any questions leading up to the event, feel free to contact Solvay team via hotline 0978.803.733
We look forward to seeing you soon.
Solvay Brussels School
To know more about Solvay Master Program, please click here:
- Master in Business Administration
- Master in Marketing & Communication Management
- Master in Business Quality & Performance management
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