As part of the missions set for Solvay Vietnam Belgiums master programs, which is to support the business community, the conference about business intelligence has recently been organized in Ho Chi Minh city, attracting many business people and leaders to attend.

At the event on 16/6, Professor Mariam Megally, the main speaker of the conference, talked about the topic “leveraging business intelligence as a key competitive analysis” has pointed out that business intelligence is an increasingly important discipline that can be defined as the transformation of data into meaningful insights to enable organizations to make informed decisions about their business. It can be applied to a wide range of functions from marketing to supply chain to manufacturing. 

With some lively examples, she also explained about the three different types of analytics exist to help guide decision-making. They are descriptive analytics, which use data aggregation and data mining to provide insight into the past and answer: “what has happened?”; predictive analytics, which use statistical models and forecasts techniques to understand the future and answer: “what could happen?”; prescriptive analytics, which use optimization and simulation algorithms to advice on possible outcomes and answer: “what should we do?”

Joining the conference Mr Rakesh Dayal, executive director, head of consumer insights. AC Nielsen Vietnam, coming as guest speaker, has also shared case studies to show how data integration for business intelligence is powerful and how businesses need to understand their markets from all perspectives to launch products/services successfully. Mr Rakesh highlight the total solution from integrated data including internet data, internal database, consumer insights, retail audit data, government data are very important to do the analysis and to shape the strategy