Claire GRUSLIN

Course: E-business Management

Objective:help participants develop the knowledge and skills needed to operate effectively within the exciting and dynamic Internet environment.

  • provide a practical and up-to-date look at major aspects of today's new technologies impact on business. This includes key forces and constraints of the network economy, new business models, evolution and perspectives
  • envision the strategic role of internet-related technologies as new tools for marketing
  • build effective marketing strategies and execution with the Internet

Following successful completion of this course, participants are able to:

  • Analyze and understand the impact of the Internet on various aspects of marketing;
  • Identify opportunities and threats created by the Internet environment;
  • Elaborate an Internet marketing strategy and plan;
  • Work collaboratively in a team and present analysis, criticism and recommendation in a professional and persuasive manner.

Profile:

Professor of International marketing and Marketing Intelligence System and founder of the (e)MIM, Master Programme in International Marketing & E-Business at HEC, the business school of the University of Liège, Belgium. She is also coordinating a new seminar on CSR& strategy.

Prior to joining HEC, she held executive positions in marketing and product development in different SME’s based in Belgium.

She is also partner in “Elliptic”, a marketing consulting company, with a 15 years of experience in helping organizations solve problems linked to marketing and the international developmen t of their activities.

Her main research interests are in the areas of international marketing strategies studies, E-learning and e-business research projects, Satisfaction and market research surveys. She acts as “Expert in Export Strategy” for the Awex, Walloon Agency for export and is auditing e-business projects for the Walloon Region.

She is regularly conferencing in several local and foreign institutions.

She holds a Masters Degree in Translation and a DEA in marketing. She is proficient in French, English, Spanish and conversant in Flemish and Swedish.

 

Solvay Business School - Université Libre de Bruxelles | CP145/1 - 21, avenue F.D. Roosevelt - 1050 Bruxelles - Contact