Course: Sales & Customer Relationship Management

Objective: show how traditional sales skills have evolved toward a sophisticated marketing function linked to strategic goals. This course will distinguish between sales task (quite short term) and customer relationship management (long term oriented). It will also show how the introduction of IT has offered new information tools helping sales and marketing managers to better follow key accounts and individual customers.


Fabian Delahaut is Licensee in philosophy (ULB, 1991), MBA (Solvay Business School, 1992), NLP master and agreed in MBTI. He is also actor (Ecole Florent, Paris) and singer (Studio des Variétés, Paris). 

Administrator of Delta Groupe Consultance since 1994, he is a consultant in business concern, recognized by the “Région Wallonne en Gestion Commerciale et Management “. He has, as such, achieved many missions in consultancy and coaching in marketing and management, for several companies. 

He has worked for international companies such as Accenture, AIG Europe, Akzo Nobel, Alstom, Aventis, AXA, Daimler-Chryler, Deutsche Bank, GSK, Lloydspharma, Philips, Philip Morris, Shell, Solvay, etc.  

Lecturer in Marketing at the IFV (HEC – Liège) and in operational marketing and in leadership at HEC (Master in Management), he is also trainer for Solvay PME (Solvay Business School), and lecturer in the Master in Business & Marketing Management (Solvay Business School in cooperation with Vietnamese university), in Saigon. 

Born in Mons on August 2nd 1967, he is married and lives in Merbes-le-Château, Belgium.

Solvay Business School - Université Libre de Bruxelles | CP145/1 - 21, avenue F.D. Roosevelt - 1050 Bruxelles - Contact